Young media agency workers started their day with a motivational, educational breakfast on Wednesday morning as part of the Media Federation of Australia’s MFA5+ program.
The Inspiration Series ‘Brand You’ breakfast, which was sponsored by The Newspaper Works, saw entrepreneur and STW Group chief strategy officer Rose Herceg and chief of PR firm Liquid Ideas Stuart Gregor take the stage to discuss personal branding.
The MFA5+ program is targeted at media agency employees of five to 10 years’ experience in the industry.
Ms Herceg’s advice to the crowd was simple.
“The track record you have is your ultimate branding,” she told the audience at The Ivy Ballroom in Sydney’s CBD.
“Do your job really, really well.”
Ms Herceg explained the value of being “stealthy” in your job – that is, not being a constant talker, but being someone who speaks up at the right time, and is known for having valuable contributions.
Entertaining the audience with tales of his path to success, Mr Gregor argued that “ambition” isn’t a dirty word, despite it often being used in a critical way.
He said the key question for someone with ambition was: “Are you willing to back yourself?”
The Inspiration Series breakfasts were developed by the MFA5+ committee to overcome the high “churn rate” among media employees and salespeople, many of whom leave after around five years in the business.
“So the whole idea is … how do we engage people with those 5 years and above experience to keep them in the industry?” asked Mark Echo, communications manager at Match Media and a MFA5+ committee member.
Attendees had the opportunity to network within groups, ask the speakers questions and learn from experienced industry mentors at each table.