Plan & Buy with Influence

Influence is an inherent characteristic of newspaper media. Every effective and meaningful campaign, whether editorial or advertising, needs influencers to drive trust, belief and action. Each week we will profile a new story. Discover them here.

Stand out from the crowd. Advertising in newspaper media becomes part of the flow of trusted information that shapes the views of more than 16 million consumers – driving exceptional consumer engagement and response.

Nielsen research confirms that Australian consumers trust advertising in newspapers ahead of all other paid media. For details on this, and ways advertisers can harness the power of influence, click below.

Plan & Buy with Influence

To find out how the power of influence can work for your brand, visit our member publishers APN News & Media, Fairfax Media, News Corp Australia, and West Australian Newspapers (Seven West Media). Alternatively, click below for emma insights, buy media via Buy on Platform, our online private exchange (member restricted), or plan a campaign from more than 600 newspaper titles with our Newspaper Locator.

News media reaches 84% of under 30s every month.