The assertive, aspirational campaign taps into theme of News Years resolution, empowering consumers to make 2013 the year they CAN.

Commbank Make 2013 Year You CanIt encourages readers to stick to their resolutions, sharing their visions and goals with friends and family, and is supported by the social media hashtag #ICAN2013.

The minimalist yet eye catching full-page advertisement ran across all major newspapers in the early general news section on New Year’s Day.


Leave a comment