Hyundai does cross platform

Hyundai goes cross newspaper platform in this high visibility launch campaign for the i30.

In a game changing development in cross-platform media buying, Hyundai became the first advertiser to “own” every available premium position and format across Fairfax Metro Media mastheads for the day.

Hyundai was able to secure the one day buy-out by taking advantage of the new ‘Metro Block’ advertising initiative that enables advertisers to secure premium placements in newspapers across print, online, mobile and tablet platforms for an entire day.

Hyundai i30 CP article

The auto advertiser used the Metro Block to launch the new generation Hyundai i30 under the branding “Free yourself”. They owned every key environment across two Fairfax major metropolitan mastheads, giving Hyundai the perfect means to reach a broad and relevant audience across multiple touch points in a single day.

Advertising across platforms is a great way for brands to engage with consumers, delivering tailored communications that appeal to the mindsets they occupy during various parts of the day.

Find out more about cross platform newspaper advertising here.

Download our 2011 report Automotive Snakes & Ladders which explores the complex purchase process and its implications for newspaper advertising, especially the opportunity to engage with consumers on an emotional level.

Also, check out our Creative Benchmarking research into the Automotive category, which shows how consumers engage with and act on newspaper advertising.

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