Holidays see audiences drop

Holidays see audiences drop

****Nielsen has issued a statement revealing these figures to be incorrect. The correction and more can be viewed here****

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Multiple public holidays and shortened weeks appear to be responsible for significant drops in the top 10 of the Nielsen Digital Ratings for April.

While the top four publications retained their positions, all recorded a loss of between 2 and 7 per cent.

The most affected was the Daily Mail Australia, which plummeted 16 per cent, forcing it down a spot to 6th place.

The Guardian and Yahoo7 News Websites were the only publications to make gains, with the former achieving a 0.4 per cent lift moving it up one to 5th.

This year April had five public holidays, including the Easter long weekend and ANZAC Day.

**Interactive graph and data sets below**

Nielsen ratings April 2017

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