- This is a highly successful piece of communication which does an excellent job of communicating a serious issue well
- The ad has achieved significant scores for all Six Strategic Roles of newspaper advertising, and is now our leading ad for the roles of Public Agenda and Information.
- The ad generates significant interest and an intention to seek more information, with the use of a compelling ‘tool’ in the form of the checklist, that respondents appreciate
- This ad has enjoyed some of the best results of ads we’ve tested in recent times, and as a result is now placed within Top Five rankings for key metrics collected since 2008.
Download full results in the document below.