Green takes out gold

Victoria Bitters celebrates their win at the RNA Royal Queensland Beer Show for Best Australian Lager with this newspaper ad.

VB Green Takes Out GoldThe newspaper ad also ties in with their wider brand strategy that shows the beer return to its original full flavour after the recipe was altered over the past few years. The new campaign marks this reversion by bringing back the iconic packaging, reinstating the “Victoria Bitter” name on labels; and restoring the tagline “For a hard earned thirst”.

View VB’s “Sorry” newspaper ad – a full-page letter to the beer drinkers of Australia stating that they had made a mistake by changing the brew over the past few years. Running in newspapers across the nation, the full-page advertisement told consumers that they will restore the recipe as well as the branding to restore Australia’s most iconic beer “back to its best”.


Leave a comment