UK papers fund new transaction system
Major British news publishers News UK, Mail Newspapers, Telegraph Media Group, Guardian Media Group and ESI Media are funding the development of a new platform to facilitate transactions between agencies and publishers.
The new platform, PATS (Publisher Advertising Transaction System), has been backed by the IPA Media Futures Group and will be developed with the consultation of GroupM, Publicis, Omnicom and other companies to ensure that it properly integrates into agency buying platforms.
Rufus Olins, the CEO of Newsworks, the marketing body for UK newspapers, said that “there is a real appetite for a system that improves efficiencies for publishers and agencies”.
“You could say this platform is overdue but arriving as it does now, it will offer access to total audiences, across all platforms, and make life much simpler.
“It is good to see the newspaper industry collaborating on this important issue.”
According to Newsworks, PATS will be compatible with all agency platforms including Adazzle, Mediaocean Prisma and other proprietary agency software. It will be rolled out nationally in early 2015 and will be extended to include magazine publishers and regional newspapers.
Tom George, the chairman of the IPA Media Futures Group, said that the transaction system is a positive initiative and makes “eminent sense”.
“In the modern media landscape, time is at a premium and the PATS system has the potential to streamline important but labour intensive processes.”
Guardian loss, but revenue up
The Guardian News & Media has reported losses of just over £30 million for the year to the end of March.
The company saw a 6.8 per cent rise in total revenues, up to £210.2 million for the year, with print revenues remaining steady at slightly more than £140 million. The revenue growth was in digital product, which were up 24 per cent to £69.5 million.
After significant investment in growing The Guardian’s brand in Australia and the United States over the last 12 months, Mediaweek reported that inclusion of costs related to the launch of Guardian Australia would bring the group’s underlying losses closer to £19 million.
An article on the Guardian Online reports that if the Guardian Media Group stripped out certain charges, most notably a non-cash accounting charge relating to Guardian Australia, the truer picture of operating losses at GNM would be £19.4m.
Growth in programmatic buys
Recent figures from an Internet Advertising Bureau report show that 28 per cent of display advertising in the UK is traded programmatically.
For all digital display advertising, 51 per cent was sold directly between publishers and agencies/advertisers, 22 per cent was traded through ad networks, with the rest taken up by programmatic buys.
The report also predicted that the 28 per cent figure for programmatic buys is expected to increase to more than 60 per cent by 2017.
Programmatic buys accounted for 37 per cent of overall mobile video and display advertising, while it accounted for 16 per cent of internet video advertising and 26 per cent of internet display advertising.
Lebedevs pour £100m into Standard and Independent
The owners of the London Evening Standard and The Independent, Alexander and Evgeny Lebedev, have invested almost £100 million in their newspaper titles, according to a recent article in The Guardian.
The article noted that financial figures from the parent company of the newspapers, Lebedev Holdings Limited, show that to date close to £93.5 million has been lent to subsidiaries of group.
“The accounts give a strong warning about the company’s dependence on the largesse of the Lebedevs, who earlier this year put tentative feelers out for a possible buyer,” the piece stated.
For more news from The Newspaper Works, click here.