Six major newspaper groups in the UK have joined forces to produce an advertising campaign that highlights the enduring influence and power of print media.
The move follows the successful “Influential by Nature” campaign conducted by the Newspaper Works in Australia.
The £3 million UK campaign carries the tagline “Nothing works like news works” and emphasises that while we live in an age of fickle, multi-tasking “media butterflies”, newspapers still command a high level of attention and loyalty from their readers.
The eight-week campaign will run across 18 print and digital titles and will remind advertisers and audiences that 36 million people pick up newspapers every month.
The campaign was produced by Newsworks, an industry body sponsored by News UK, Guardian News & Media, Independent Print, Evening Standard, Mail Newspapers and Trinity Mirror.
UK papers call for curbs on BBC online news
UK newspaper publishers have called for “a clear framework of targets and controls” for the BBC’s digital news operation to ensure the viability of commercial news outlets.
The BBC has ambitions to expand its online news service, however News Media Association chairman Mike Darcey is against the plan as it could affect the success of commercial media’s transition to digital.
The association represents most major UK newspaper publishers and made 10 recommendations to the government surrounding the objectives and governance of the BCC.
The association’s recommendations were submitted as part of the BBC Charter review process and include “specific controls” surrounding the scale of BBC news online and a desire to encourage partnerships between commercial outlets and the state-funded news service.
China punishes hundreds for “spreading rumours”
Almost 200 people have been punished by Chinese authorities for spreading rumours online about China’s recent stock market crash and the deadly factory explosion in Tianjin earlier this month, according to state media.
Financial journalist Wang Xialou was detained by Chinese authorities following the stock market crash that has seen about $5 trillion in shareholder value lost since mid-June.
According to state media reports, Xialou confessed that his “false information” had “caused panics and disorder at (the) stock market, seriously undermining the market confidence and inflicted huge losses on the country and investors”.
Around 160 people died and 800 were injured as a result of a spectacular series of explosions at a container storage facility in the port of Tianjin.
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