Global round-up: Facebook lifts mobile ad share

Facebook has received a 39 per cent increase in its quarterly revenue, with almost 75 per cent of this coming from their advertising on mobile devices.

Chief executive of Facebook Mark Zuckerberg said that users were now spending more than 46 minutes on average per day on Facebook and its other websites.

The Wall Street Journal reports Google is currently the leader in the mobile advertising market, with a 35 per cent share of the market, however, Facebook is close behind.

This year will be the year for both companies, according to market researcher eMarketer, who predicts that they will jointly capture more than half of the $69 billion world-wide mobile-advertising market.

Study shows young form strong news brand habits

A study conducted by Newsworks in Britain has found that young people still form strong news brand habits, despite facing a far more cluttered news landscape than previous generations did at their age.

It found that 74 per cent of 18-34 year olds turn to news brands for a balanced point of view and 78 per cent agree their news brand introduces them to stories they would not otherwise have read.

Newsworks partnered with the University of Bath for the project to examine news brand habits, using a mix of ethnographical and quantitative research.

Some differences existed between the generations, however, both groups were consistently motivated by engaging and interesting news stories.

The study also found that both age groups read news constantly throughout the day, to keep track of breaking stories, to pass time, for leisure, and for deeper insight into stories.

Pearson considering sale of the Economist

A week after the sale of the Financial Times, Pearson is now in talks to sell its 50 per cent share in The Economist.

The company has confirmed it is currently looking for a buyer, and will go ahead with the sale if the right price is offered.

The Financial Times reports that The Agnelli family, of Italy, is one of several shareholders negotiating to jointly buy the shareholding held by Pearson.

A Pearson spokesman told The Guardian: “Pearson confirms it is in discussions with the Economist Group board and trustees regarding the potential sale of our 50 per cent share in the group. There is no certainty that this process will lead to a transaction.”

If this sale is successful, it will leave the company with only its business on education resources.

The Financial Times was sold to Japanese company Nikkei last week for £844 million.

HuffPost launches in the Arab world

Inside coverage of the Arab world will soon be seen through the eyes of The Huffington Post, as it launches its 14th international edition.

International editions focus usually on the host country, by HuffPost Arabi will feature stories from all over the Arab world, with content from all 22 of its countries.

“So much coverage of the Arab World is from the outside looking in, and the voices of the people most affected by what’s happening are frequently unheard,” said Arianna Huffington, editor-in-chief of The Huffington Post, on its website.

“Our original reporting by independent journalists will showcase the richness of the Arab world – political debates and business news, but also arts and cultures, religions and traditions, food and human stories.”

HuffPost Arabi will include a blog platform, which will enable all users to share their opinion on different subject matters.

The Huffington Post will be partnering with Wadah Khanfar, the former director general of Al-Jazeera Media Network, and Integral Media Strategies.

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