Both ads graphically feature gift suggestions – the DJs ad consisting of price points to further encourage call to action, while Sussan makes an emotive connection, using photography and “love” in the headline to emphasise the human connection.
David Jones ran their press ad in the early general news section of a Sydney metropolitan newspaper on Sunday, while Sussan used prime positioning in a newspaper inserted magazine over the weekend.
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See also our Best Practice Approach resources including the Action Map, a proprietary newspaper measure which identifies the form of action a newspaper ad is likely to generate. Likewise, find out about the Role Map, which illustrates how consumers connect with newspaper advertising across the Six Strategic Roles.