Medium: Newspapers, TV & Magazines.
Audience: Style conscious women 16-50
Objective: To reinforce women’s perceptions that ghd is at the cutting edge of creativity and style -and ultimately put ghd stylers at the top of their shopping list pre-Christmas
When: October- November 2011 in newsbrands (print) TV and magazines
Methodology: Millward Brown CrossMedia modelling, 1,400 sample
- Newspapers improved more GHD brand measures
- It was only medium to increase consideration
- Drove brand KPIs for the least cost