GHD case study

UK - Newspapers' style and celebrity sections kept GHD at the cutting edge of fashion in this integrated campaign.

Medium: Newspapers, TV & Magazines.
Audience: Style conscious women 16-50
Objective: To reinforce women’s perceptions that ghd is at the cutting edge of creativity and style -and ultimately put ghd stylers at the top of their shopping list pre-Christmas
When: October- November 2011 in newsbrands (print) TV and magazines
Methodology: Millward Brown CrossMedia modelling, 1,400 sample


  • Newspapers improved more GHD brand measures
  • It was only medium to increase consideration
  • Drove brand KPIs for the least cost


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