Genesis of a new category in health

Genesis CancerCare have been advertising their radiotherapy services for the past couple of weeks within newspapers, and their advertising heralds the advent of a new marketing category.

Genesis CancerCare We UnderstandRadiotherapy isn’t something you plan to have one day, so they are speaking directly to patients and their concerned families.

The key role of the advertising is to deliver information in relevant chunks, answering the key concerns of potential patients and those likely to attend treatment appointments alongside them.


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