Four destinations added to list of audited sites

The Audited Media Association of Australia (AMAA) has added four websites to its list of audited members.

Motoring specialist site caradvice.com.au, real estate site eliteagent.com.au, and Evolve Media Australia websites musicfeeds.com.au and bubhub.com.au have all been added to the AMAA’s roster of audited sites.

The addition of the four websites brings the total roster to more than 70. National digital and trading director at Maxus, Ricky Chanana, is chair of the AMAA digital working committee, which is overseeing the digital audited measurement service and its development. He said that demand for the service has been gaining momentum.

“It’s great to see more publishers embracing the AMAA audit process and recognising the importance of providing better accountability to media buyers and advertisers,” Mr Chanana said.

“The Digital Working Committee has worked with the AMAA to deliver a service accessible by the smallest website publisher to the biggest with metrics based on global standards.”

Associate publisher at caradvice.com.au, James Ward, said: “At CarAdvice our advertiser base is underpinned by some of the most best known automotive brands in the world.

“As Australia’s fastest growing publisher in this highly competitive space, we take our responsibility to provide complete transparency around the media they are purchasing very seriously.”

The AMAA’s audited website data is released on the 9th of each month, and is through the QuickFind data resource online.

The current roster of audited members includes The Monthly, Star Observer, Pedestrian.TV, Mumbrella, Crikey, Concrete Playground and Campaign Brief, among others.

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