Ford’s multi-platform campaign

UK - In Ford's integrated and multi-platform campaign, newspapers delivered the biggest effects on brand measures for the lowest cost.

Medium: Multi-channel, including print and online newspapers
Audience: Adults 18 – 65

Key points:

  • Newspapers delivered the biggest effects on brand measures for the lowest cost
  • Online newspapers ads increases unique visitors by 12.5%
  • Newspapers drove 62% of the uplift in ‘definitely consider’ Ford measures

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