Fairfax Media and Nine Network video on demand joint venture, Stan, has signed a content deal with CBS Studios International, bolstering its catalogue which includes content from Sony Pictures, BBC Worldwide, MGM and SBS.
The new agreement will provide Stan subscribers with access to critically acclaimed US television shows including The Good Wife, Ray Donovan, Dexter, Californication and Nurse Jackie.
The deal will see Stan add 1200 hours of video content to its catalogue, which already includes Breaking Bad, its spin-off show Better Call Saul, Transparent, Fargo, Top Gear and Doctor Who.
Stan CEO Mike Sneesby said that the new deals would ensure that Stan provided a value for money entertainment product and delivered premium content to its subscribers upon its launch next year.
“CBS has a proven track record of creating the most watched TV shows, loved by audiences around the world. This is why we’ve committed to bringing its flagship dramas and the best of its catalogue to Stan,” he said.
Fairfax Media chief executive Greg Hywood recently affirmed his confidence in the strength and future of subscription-based online video streaming, in which his company has invested $50 million, along with Nine.
“If you look at consumer behaviour, why wouldn’t you be in the streaming and online video demand business,” he said.
He also said US video on demand giant Netflix, which will launch in Australia in March next year, would not threaten the marketability and potential of Stan.
“It’s a big market, I don’t think there’ll be a monopoly and I think there will be content differentiations between us too, especially with our focus on local content.”
President and CEO of CBS Global Distribution Group, Armando Nuñez, said his company was pleased to form a partnership with Stan and provide Australian audiences with CBS programming.
“This agreement creates a new revenue stream for us in the market while expanding the fan base for our popular current and classic series,” he said.
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