Fairfax trials pay model

Fairfax trials pay model

Two newspapers on the south coast of NSW have launched a subscription and pay-per-view model.

Readers of Fairfax Media’s Milton-Ulladulla Times and Bay Post-Moruya Examiner will be charged 20c per article with a weekly $2 cap.

A full digital subscription will cost $52 a year.

The payment model has been created by start-up Tapview, which recently secured a $100,000 investment from venture capital fund H2 Ventures.

“We charge for our news in print form and believe the same quality product should carry a price online,” wrote Robert Beerworth, Fairfax’s head of product (local news), on the newspapers’ re-designed websites.

 “As digital news models have evolved in recent years, subscriptions have become more common. We may charge at other sites in the future.”

Pay-per-article is not common in Australian but familiar to European readers who access journalism through Dutch innovator Blendle.

It recently surpassed one million users and offers pay-per-article content from titles such as The Wall Street Journal, The New York Times, The Washington Post, Bloomberg Businessweek and The Economist.

Fairfax is trialing two types on subscriber model – plus pay per view – on the NSW south coast.

Access to all Bay Post-Moruya Examiner content will be subscriber-only.

Only local news will be curtained by Milton-Ulladulla Times, but coverage of sport and articles deemed to be a service to the community will available for free, but only to those who create a username for the site.

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