Fairfax Media has announced a new partnership with international job ad aggregator Adzuna, introducing a new competitor in the Australian online job search.
Founded in the United Kingdom by former Gumtree executives in 2011, Adzuna has gained popularity around the world, offering a vertical search algorithm spanning hundreds of websites and thousands of job vacancies.
Real-time employment data and social job hunting tools are also part of its service.
Adzuna.com.au is now Fairfax’s primary online job listings vehicle and the company says in terms of sheer volume of job listings, it has already overtaken leading job site Seek.
It will be promoted across Fairfax’s network of mastheads and digital brands, while MyCareer, also owned by Fairfax, will continue in print and online.
Fairfax Media chief executive Greg Hywood said vertical search sites like Adzuna have proven to be great disruptors in markets around the word. “Fairfax is right behind this new business model in Australia, which provides a superior digital search experience for job seekers and ensures recruiters stay close to the talent they’re looking to hire,” he said.
Adzuna’s point of difference when compared to traditional job boards, according to Mr Hywood, is that it “works closely with recruiters to deliver qualified candidates directly to them, with fees based purely on performance,” as well as data insights including vacancy maps and job sector salary trends.
Adzuna Australia CEO Raife Watson said the company was excited to be providing a real alternative to existing employment products and services.
“Our focus is to work with recruiters to deliver quality candidates in an efficient way that supports their existing operating model and helps them to grow their business.”
Mr Watson will lead Adzuna sales with marketing operations led by chief operating officer Nat Thomas.