Fairfax partners with Ipsos for polls

Fairfax partners with Ipsos for polls

Fairfax Media will partner with international market research company Ipsos for its political polling in a partnership announced today, with the first poll to be published later this month.

The move follows Nielsen’s departure from political polling in Australia, ending a partnership with Fairfax spanning almost 20 years.

Ipsos conducts political polls in 35 countries including the US, the UK, Canada and France. It will provide 10 Australian federal polls per year as well as state polls including for the upcoming NSW and Victorian elections.

The Fairfax Ipsos poll, as the new poll is to be known, will feature across Fairfax mastheads including The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, Canberra Times and WAToday.

“Fairfax has a long-held reputation as providing the nation’s best political polling and our partnership with Ipsos will take this to another level,” Fairfax director of news and business Sean Aylmer said.

“Ipsos is a globally respected, independent pollster and their reliability of polling accuracy and global credentials are a perfect fit for Fairfax’s quality, independent journalism.”

As well as the federal and state polls, Fairfax also will also have access to Ipsos’ Issues Monitor and Global Advisor reports, which provide monthly in-depth insights into the issues facing Australia.

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