Fairfax partners with Google in digital ad deal

Fairfax partners with Google in digital ad dealPHOTO: Fairfax Media

Fairfax Media has entered a partnership between its Australian Metro Publishing business and Google, across digital advertising, technology and product development.

The partnership will launch in the new year. It will benefit both organisations commercially and acknowledges the value of Fairfax’s programmatic inventory.

“We are bringing the very best that Fairfax has to offer together with the smarts and capability of Google,” Fairfax managing director of Australian Metro Publishing Chris Janz said yesterday. “The result will be a stronger Fairfax Media and continued investment in journalism.

Google aims to support the news publisher, with its global technical expertise and capabilities in ad-tech, to sell and market programmatic advertising across mastheads including The Sydney Morning Herald, The Age, The Australian Financial Review, WAtoday, The Canberra Times, Brisbane Times and lifestyle properties.

Fairfax, on the other hand, will allow Google to make use of its journalism, brands and provide access to its digital audiences of 10 million a month.

Google Australia and New Zealand managing director Jason Pellegrino said the partnership with Fairfax “allows us to jointly demonstrate the power of programmatic sales by combining Google’s best in class technology with Fairfax’s quality brands and deeply engaged audiences.

Fairfax Media chief executive Greg Hywood believes the partnership highlights the publisher’s world-class and innovative digital publishing.

“We are stepping up and understanding the future. We are ensuring our company, our media and our shareholders benefit from commercial opportunities available to us,” he said.