Fairfax Media NZ will soon undergo a rebrand, as the company adopts the name Stuff and group executive editor Sinead Boucher is promoted to chief executive officer.
The new name mirrors that of the company’s popular news site Stuff.co.nz. The site has the largest online news audience in New Zealand, reaching 2.1 million readers. Fairfax NZ’s diverse portfolio also includes numerous metro and community mastheads, websites and events, hyperlocal social media site Neighbourly, and ISP Stuff Fiber.
“The renaming recognises Stuff’s tremendous national brand strength and its position at the centre of our strategy to drive digital growth in New Zealand,” he said.
“Our long-established print and digital mastheads continue with their existing names, with the Stuff brand to collectively identify our diverse mix of media assets in New Zealand, reaching 90 per cent of the population,” he said.
Ms Boucher, who was appointed group executive editor four years ago, was tasked to build the fledgling Stuff news site in 2007 as Fairfax’s first group digital editor. She had previously worked for Fairfax from 1993 to 1999 as a reporter for Christchurch masthead The Press, later returning in 2004 as associate editor.
“Sinead has established herself as an impressive force in modern media. She steps into the CEO role having had a long and distinguished career in traditional and digital media,” Mr Hywood said.
“Sinead has done an outstanding job leading our journalism in New Zealand over the past decade. She has been a driving force in lifting the digital skills, capability and focus of our newsrooms, as well as turbocharging digital, which is going from strength to strength.”
For more news from NewsMediaWorks, click here.