Fairfax Media is encouraging marketers to think beyond the traditional mobile banner ad in a new trade marketing campaign.
The campaign began this week and will run until February 5. It will run across social media and trade media sites, and will include two videos.
Fairfax Media mobile commercial manager Stewart Heys said the “Beyond the Banner” campaign showcased the capabilities of the Fairfax Mobile Network.
“This campaign highlights that small screens deliver large reach and that the Fairfax Mobile Network offers advertisers a world of opportunity far beyond the standard banner ad,” he said.
Some alternatives to the banner ad, as suggested by one of the videos in the campaign, include swipe, which enables users to swipe through content; gyroscope, which detects the orientation of the device; GPS, which uses the user’s location, and video.
Every month, more than 4.4 million Australians access Fairfax Media content from a smartphone, according to the Nielsen Mobile Ratings Preview Data from September 2015. Around 2.1 million access content from a tablet device.
For more news from The Newspaper Works, click here.