Fairfax appoints new Australian commercial director

Fairfax Media has appointed Viacom vice president of digital ad sales and business development Tom Armstrong as the new commercial director for Australian Publishing Media (APM).

From today, Mr Armstrong will take on responsibility for the commercial operations of APM, including publications The Sydney Morning Herald, The Age and The Australian Financial Review.

Prior to his role at Viacom, he was the vice president of commercial and digital media at MTV Networks in Australia, where he oversaw channel distribution and ad sales, and developing digital product strategy for Australia and New Zealand.

In his new role, Mr Armstrong will report to APM managing director Allen Williams, who said that the hiring brings a wealth of experience and knowledge to the company.

“Coupled with his significant global leadership experience and innovation capability, he will help develop Fairfax’s commercial operations as we continue our transformation into a modern media company,” he said.

“We have designed our sales structure with our eyes firmly on the future. At Fairfax we are committed to providing our advertisers with all opportunities to connect with our expansive, engaged and premium audiences.

“Tom’s understanding of cross-platform sales solutions will assist us to drive new revenue opportunities.”

Mr Armstrong said: “Fairfax is at the cutting edge of cross-platform media solutions. I’m excited by the opportunity to join the team as it seeks to continually offer inventive solutions for advertisers.”

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