Fairfax appoints custom ad manager

Skye Herbert FullFairfax Media’s Australian Metro Media has appointed Skye Herbert, a former RED manager, to the role of custom solutions commercial manager.

Ms Herbert will work within the division’s digital ad development team in a role where she will develop product strategies for Fairfax’s custom, cross-platform advertising solutions, with a focus on native and interactive formats.

She was previously senior strategy and business development manager at RED, Yahoo!7 and Seven West Media’s cross platform integration team, as well as holding positions at Southern Cross Austereo and OMD Australia.

Ms Herbert will report to digital ad development director Tereza Alexandratos.

“Her expertise and passion for native and interactive ad formats will ensure we continue our success with this product portfolio,” Ms Alexandratos said.

Ms Herbert said she was thrilled to join Fairfax Media. “I’ll be working with a product that I truly believe can deliver amazing brand loyalty and engagement, and I’m eager to ensure native and interactive ad formats are cemented as part of clients’ long term marketing strategies,” she said.

Ms Herbert replaces Felix Krueger who left the role at the end of last year. The appointment is effective immediately.

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