Applications have opened for the latest Copy School, sponsored by NewsMediaWorks, featuring some of the country’s best creative talent as guest tutors.
Copy School is designed to encourage the best quality copywriting across all media channels and engages some of Australia’s leading advertising creative writers and creative directors, as well as news media editors, to pass on their knowledge and experience.
Copy School, to be held in Sydney from Monday 10th to Friday 14th October, is seeking 20 young copywriters, or those wanting to become a copywriter, to attend the workshop series.
Some of the industry’s most respected creatives and a senior newspaper editor will donate their time to be guest tutors at the Sydney Copy School including:
- The Glue Society – Jonathan Kneebone – Co-founder, Writer/Director
- Facebook – Rebecca Carrasco – Head of Creative Shop, Australia & NZ
- The Monkeys – Dennis Koutoulogenis – Creative
- Cummins and Partners – Julian Schreiber – ECD/Partner
- Oglivy – Rob Morrison – Creative Director
- Spectator Australia & AFR & Courier Mail – Rowan Dean – Editor/Columinist
- Creative Consultant – Philip Putnam
- Big Red- Ted Horton – Founder and Chairman
- The Sydney Morning Herald – Lisa Davies – Deputy Editor/ Investigations Editor
Hosted by creative veteran Ray Black, Copy School will provide participants with a real world brief that must be presented on the final morning of the course. It will be critiqued and discussed by the lecturers and the group.
The workshop fee is just $250 per student. Copy School will donate fees to The Salvation Army’s Oasis Youth Support Network and the fee is fully tax deductible.
The course aims to educate and inspire young copywriters, providing real-world experience from some of the outstanding professionals in the media sector.
It will look at copywriting from the perspective of all media – print, radio, TV and digital platforms.
Course content will focus on:
- How to take a brief
- Articulating a value proposition
- Establishing narrative structures appropriate for the medium
- How to deliver audience-specific messages
- Storytelling that is consistent with a brand, and on campaign message
- Developing a style, consistently and concisely
- Writing great headlines
- Best practice editing
- Presenting work to colleagues and clients
- Taking Feedback and Rewriting
Participants will experience a highly interactive environment.
Lecturers will provide real-world experience in the fields of copywriting and storytelling for:
- Digital Media Platforms
- Social Media
- Direct Electronic Mail
CopySchool will be held at NewsMediaWorks’ offices in Pyrmont, Sydney.
More About Copy School
Copy School is unique. All workshops are run by practising copywriters and creative directors so you benefit from a real-world, hands-on approach.
The lecturers are successful because they understand the commercial realities, developing great working relationships with clients on behalf of their agencies. They will share different disciplines and open up a colour landscape for the young or aspiring copywriter.
Copy School does not apply a single philosophy or approach to the craft of copywriting.
Your class is small in number for a reason – tutors will have the time to engage with you in a one-on-one conversations, and there are no lofty talks delivered from behind a lectern.
Your fellow students will come from a variety of backgrounds and circumstances – Copy School does not pre-judge individuals but seeks passion from each student.
There are only participants at Copy School, not passengers. At least one assignment will be given, to be completed and presented at the end of the week-long experience.
Copy School has been encouraging young writers for more than 10 years.