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2014 Copy School

2014 Copy School

03 Nov 2014 - 07 Nov 2014
9:00 am - 12:00 pm
The Newspaper Works

Young copywriters are invited to take part in the next session of Copy School – the body that champions quality copy in advertising.

This is a rare opportunity for young copywriters, who are employed in Creative and Media agencies, or aspire to a career in the sector, to take part in five half-day workshops designed to inspire and increase skills.

Discover new approaches and learn great tips on the craft of copywriting from the best in the business.

Guest tutors include big creative and media agency names:

  • Justin Drape – The Monkeys
  • Jonathan Kneebone – Glue Society
  • Mark Sharman – Sharms Consultancy
  • Grant Booker – Creative Consultant
  • Ben Welsh – M&C Saatchi
  • Ralph van Dijk – Eardrum
  • Craig “Moose” Moore – Creative Consultant
  • Ted Horton – Big Red

Workshops will be run from November 3-7 from 9am-12pm at the offices of The Newspaper Works in Sydney.

This courses aims to educate and inspire young copywriters, providing real-world experience from some of the outstanding professionals in the media sector.

It will look at copywriting from the perspective of all media – print, radio, TV and digital platforms.

Course content will focus on:

  • How to take a brief
  • Articulating a value proposition
  • Establishing narrative structures appropriate for the medium
  • How to deliver audience-specific messages
  • Storytelling that is consistent with a brand, and on campaign message
  • Developing a style, consistently and concisely
  • Writing great headlines
  • Best practice editing
  • Presenting work to colleagues and clients
  • Taking Feedback and Rewriting

Participants will experience a highly interactive environment.

On Day 1, they will be given a brief that must be delivered on the final morning of the course. It will be critiqued and discussed by the lecturers and the group.

Lecturers will provide real-world experience in the fields of copywriting and storytelling for

  • Television
  • Newspapers
  • Radio
  • Digital Media Platforms
  • Social Media
  • Direct Electronic Mail

The fee for the entire week is just $250 – and we will donate these fund to the Oasis Centre, which is run by The Salvation Army. (The fee is tax deductible).

If there is a young copywriter in your agency who has a passion to be a future leader in their field, the next Copy School workshops offer the perfect foundation.

Numbers are limited to 20.

To reserve your place, call Kylie Hannah on 02 9692 6300, or email  kyliehannah@newsmediaworks.com.au

 For information on 2015 Copy School, click here

More About Copy School

Copy School is unique. All workshops are run by practising copywriters and creative directors so you benefit from a real-world, hands-on approach.

The lecturers are successful because they understand the commercial realities, developing great working relationships with clients on behalf of their agencies. They will share different disciplines and open up a colour landscape for the young or aspiring copywriter.

Copy School does not apply a single philosophy or approach to the craft of copywriting.

Your class is small in number for a reason – tutors will have the time to engage with you in a one-on-one conversations, and there are no lofty talks delivered from behind a lectern.

Your fellow students will come from a variety of backgrounds and circumstances – Copy School does not pre-judge individuals but seeks passion from each student.

There are only participants at Copy School, not passengers. At least one assignment will be given, to be completed and presented at the end of the week-long experience.

Copy School has been encouraging young writers for more than 10 years.