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2012 Ad Awards

2012 Ad Awards

Date
10 May 2012

CONGRATULATIONS to all our winners in the 2012 PANPA Ad Awards!

A record 320 entries were received this year. Entries were received from Singapore, Fiji, Hong Kong, as well as the New Zealand and Australian markets.

The West Australian took home two awards, winning in Best Copywriting for “Energising WA” and in Best Multi-Department or Individual Collaboration to Deliver Value to a Client for “Skills West Expo”.

Winners in the Executive Excellence category include Rodney House (The Age), David Trott (News Community Media – News Limited), Robert Milne (Fairfax Metro Media), Chris Gallichio (Herald Sun), Anthony Douglas (Fairfax Media) and Michael Dawidowicz (The Age).

Fairfax Media’s “Peroni Calendario” campaign won in both the Best Integrated Campaign for a Client (one or more platforms) and Best Single Advertisement for a Client in the 90,000+ category.

The creative manager behind the campaign, Zac Skulander, said it was a fitting reward for everyone who had worked on the ad and the client who had put their trust in Fairfax Media.

“Without a doubt this is the future,” Mr Skulander told News Now. “The integrated category is the one we really wanted to win, considering the transformation that Fairfax Media has gone through in the past 12 months. This award confirms that we are on the right track with innovative cross platform solutions.”

The competition – revived in 2008 – recorded major increases from publications with circulations of less than 10,000 this year.

More entries were received for the digital and integrated categories, especially from regional and metropolitan papers.

Executive excellence categories have had their biggest year in terms of entry numbers. Judges of these entries commented on the excellent standard of nominee.

Former PANPA chief executive Mark Hollands said: “The quality of the work is increasing every year.”

“It is important to remember that these awards are for in-house work only – and any entry that has had input from a creative agency is disqualified.

“The awards attract many titles that do not rely on agency bookings for their revenue. For those newspapers and web teams, you have to work extra-hard to win a dollar in a competitive market.”

Mr Hollands said he was grateful to the 36 judges who took part this year.

“We have attracted more judges from world-leading creative agencies, so I believe the standard of judging this year has been better than ever.”

Print Categories

Best Single Advertisement for a Client Up to 10,000 Circulation

Winner
Broome Advertiser Anastasia’s Christmas cash offer

Highly Commended
Shepparton News Liz Arcus Photography
Shepparton News Davis Sanders Homes
Shepparton News Riordan Legal
Ashburton Guardian “Frustrated with your Accountant”
Fiordland Advocate “In the beginning there were sheep”
Yass Tribune “Seafood comes to Bowning Hotel”

Best Single Advertisement for a Client 10,000-25,000 Circulation

Winner
Wanganui Chronicle Garry Bettridge Jewellery

Highly Commended
NT News Hair Free Darwin
The Courier, Ballarat Karington Jewellery

Best Single Advertisement for a Client 25,000-90,000 Circulation

Winner
Parramatta Advertiser Fallen Out of Love with Your Job 

Highly Commended
Gold Coast Bulletin Fluoro Ink
Northside Children’s Growth Chart
The Land Swift Trap

Best Single Advertisement for a Client 90,000+ Circulation

Winner
Fairfax Media Peroni Calendario

Highly Commended
mX Newspaper The Muppets
Herald and Weekly Times Roger Waters
Central Coast Express Can’t Hold It

Best Single Print Campaign for a Client Up to 10,000 circulation

Winner
The Riverine Herald Leave a metre of space. It’s not a race.

Highly Commended
Fiordland Advocate Hump Ridge Track Locals” Challenge
The Riverine Herald Ward Bros.
Kalgoorlie Miner Kalgoorlie Miner goes above and beyond for client
Shepparton News Friars Cafe

Best Single Print Campaign for a Client 10,000-25,000 circulation

Winner
The Courier, Ballarat Karington Jewellery Christmas Campaign

Highly Commended
Nelson Mail 5 Faces 5 Stories
Wanganui Newspapers McGrail Jewellers
Toowoomba Newspapers Martin Fallon Family Homes

Best Single Print Campaign for a Client 25,000-90,000 circulation

Winner
Parramatta Advertiser Fallen out of love with you job

Highly Commended
Liverpool Leader Delivering Most Precious Gift
Macarthur Chronicle Paul Wakeling – Holden
Canberra Times Muse Beauty Boutique
Macarthur Chronicle Macarthur SsangYonga

Best Single Print Campaign for a Client 90,000+ circulation

Winner
The Straits Times Human Resources Recruitment

Highly Commended
Lianhe Zaobao Si Chuan Dou Hua Restaurant
The West Australian Winter Getaways
The Business Times, Singapore The Business Times – ””Window””
Allied Press extra! kid’s pages

Best Advertising Feature or Supplement Up to 10,000 circulation

Winner
Fraser Coast Chronicle Domain Living

Highly Commended
The Courier Narrabri Women in Business
Bay of Plenty Times Katikati Advertiser Mural Festival
Shepparton News Blizzards Mini Magazine
Bega District News Bega Valley Weddings
Shepparton News GV Bride & Groom
Kalgoorlie Miner Kalgoorlie Miner turns liability into an asset!

Best Advertising Feature or Supplement 10,000-25,000 circulation

Winner
Toowoomba Newspapers The Chronicle Turns 150

Highly Commended
Capricornia Newspapers Pty Ltd The Morning Bulletin 150 Years of News
South Western Times South West Magazine
The Courier (Ballarat) My Home 2011
Bay of Plenty Times Leading Industries in the Bay
South Western Times Football Preview
The Advocate Inspire

Best Advertising Feature or Supplement 25,000-90,000 circulation

Winner
Newcastle Herald The Hunter Our Backyard

Highly Commended
Allied Press Gabriel’s gully/layers of gold
Waikato Times Motor Times ITM 400 Hamilton Special Edition
Gold Coast Bulletin SHE Magazine
Community Newspaper Group Residential Peel
The Land Australian Year of the Farmer
Newcastle Herald Hunter Valley Trading Company

Best Advertising Feature or Supplement 90,000+ circulation

Winner
The West Australian The Sunday drive

Highly Commended
Herald and Weekly Times VCE Results Guide
Manly Daily Home and Garden BiAnnual
Herald and Weekly Times Tutankhamun
New Zealand Herald New Zealand Herald – Outdoors
MediaCorp Press Ltd The Art of Sydney
New Zealand Herald New Zealand Herald – Element

Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad Up to 10,000 circulation

Winner
Macleay Argus Alfy’s Macleay Adventures

Highly Commended
Broome Advertiser 10X7 House ad campaign
Ashburton Guardian Breaking News!
Shepparton News “More” campaign
Shepparton News Griffiths Goodall Insurance Brokers
Broome Advertiser Sports house ad

Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad 10,000-25,000 circulation

Winner
The Border Mail Advertising choices like never before

Highly Commended
Wanganui Newspapers A Lot Of Attention
Bay of Plenty Times Spring Clean Classified Campaign
Timaru Herald Across the line

Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad 25,000-90,000 circulation

Winner Only
Northern District Times Aspire magazine

Best Advertisement/Campaign Promoting Print in a Trade Publication, or as an In-House Ad 90,000+ circulation

Winner
APN ARM Garage Sales

Highly Commended
New Zealand Herald Career12
New Zealand Herald New Zealand Herald – Element
Fairfax Community Newspapers (NSW) Your Home In-House campaign

Digital Categories

Best Single Advertisement for a Client (Digital) 10,000-25,000

Highly Commended Only
The Advocate – Bloomin Tulips

Best Single Advertisement for a Client (Digital) 25,000-90,000

Winner Only
Leader Newspapers – Ruyton Girls School

Best Single Advertisement for a Client (Digital) 90,000+ circulation

Winner
Fairfax Media Land Rover Chameleon

Highly Commended
Fairfax Media IKEA Hotspot

Best Campaign for a Client on a Digital Platform 90,000+ circulation

Winner
nzherald.co.nz Panasonic – Life through a lens

Highly Commended
Herald and Weekly Times Hoyts – Movies
Sunshine Coast Daily Sunshine Plaza Facebook Campaign
Fairfax Media The Big Unit

Best Campaign for a Client on a Digital Platform 90,000+ circulation

Winner Only
Fairfax Media Land Rover Chameleon

Best Advertisement/Campaign Promoting Digital Ad Solutions in a Trade Publication 10,000-25,000 circulation

Winner Only
Timaru Herald Impressive

Best Advertisement/Campaign Promoting Digital Ad Solutions in a Trade Publication 25,000-90,000 circulation

Winner Only 
The Canberra Times Your News Your Way

Best Advertisement/Campaign Promoting Digital Ad Solutions in a Trade Publication 25,000-90,000 circulation

Winner
Fairfax Media Daily Life Trade Launch

Highly Commended
Copeland Publishing WebChild Ads in Child Magazines
Leader Newspapers Leader Maps

Cross-Platform Categories

Best Integrated Campaign for a Client (one or more platforms) Open

Winner
Fairfax Media Peroni Calendario

Highly Commended
Advertiser News Media Rundle Mall Interactive Gift Guide
News Australia Sales Vodafone Summer of Cricket
The Australian The Australian and Mercedes -Benz Next Gen
Sunshine Coast Daily Ezyfit Integrated Marketing Solutions
Border Mail Wodonga City calendar competition
The Straits Times SPH Ink Awards 2011
APN ARM Great Northern
Fairfax Media Renault and The(Melbourne)Magazine Partnership
Herald and Weekly Times Swinburn
Kalgoorlie Miner Campervan and Motorhome Club of Australia Rally
News Community Media Commonwealth Bank Campaign
The West Australian PIAF

Best Multi-Title Campaign for a Client 90,000+ circulation

Winner Only
News Community Media Property Masterclass

Best New Idea / Execution to Deliver Value / Reach for a Client(s) Up to 10,000 circulation

Winner
Fiordland Advocate Could this be the Gateway to your success?

Highly Commended
Courier Narrabri Melbourne Cup Day in Narrabri Shire
Fraser Coast Chronicle Fraser Coast Staycations

Best New Idea / Execution to Deliver Value / Reach for a Client(s) 10,000-25,000 circulation

Winner
Toowoomba Newspapers Movember Moustache

Highly Commended
Capricornia Newspapers Stockland Style
Busselton Dunsborough Times Times Dining

Best New Idea / Execution to Deliver Value / Reach for a Client(s) 25,000-90,000 circulation

Winner
Gold Coast Bulletin Double Panoramic

Highly Commended
Gold Coast Bulletin Fluoro Ink 32 page Book

Best New Idea / Execution to Deliver Value / Reach for a Client(s) 90,000+ circulation

Winner
News Community Media Property Masterclass

Best Multi-Department or Individual Collaboration to Deliver Value to a Client – (Open)

Winner
The West Australian Skills West Expo

Highly Commended
Bay of Plenty Times Annemarie Quill
Fairfax Media Video In Print
The Examiner Newspaper Fairfax Regional iPhone app
Leader Newspapers Fire Wraps
News Community Media Property Masterclass
The West Australian CHOGM
Leader Newspapers Clive Peeters – Cooking Demonatrations

Best idea a client did not buy but we wish they had – (Open)

Winner
APN ARM KFC Summer of Cricket

Highly Commended
Leader Newspapers Cold Coast Suns – 2012 Season Launch
Toowoomba Newspapers Preston Peak
Riverine Herald What makes an award-winning ad?
Countryman Open The Gate
Ashburton Guardian Carpet One
Leader Newspapers Disney – The Odd Life of Timothy Green
Penrith Press Rent-o-Kill
Northern District Times Dulux Pant

Best Photography or Illustration in an Advertisement – (Open)

Winner
The Canberra Times Canberra’s Inspirational Women

Highly Commended
The Courier Narrabri We all do it
Armidale Express Extra Gardens of New England Calendar
The New Zealand Herald Career12

Best Copywriting (Open)

Winner
The West Australian Energising WA

Highly Commended
Ashburton Guardian Breaking News!
Ashburton Guardian Help Farmers in NZ affluent farming market
Armidale Express Extra Richardson’s Home Hardware Store

Executive Excellence Categories

Winners

Advertising Director / Manager of the Year

Rodney House Fairfax Metro Media

Display Advertising Executive of the Year

David Trott News Community Media (News Limited)

Digital Advertising Executive of the Year

Robert Milne Fairfax Metro Media

Classified Advertising Sales Executive of the Year

Chris Gallichio Herald Sun

Excellence in Advertising Bundling – Print & Digital

Anthony Douglas Fairfax Media

Creative Services Professional of the Year

Michael Dawidowicz The Age