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2011 Ad Awards

2011 Ad Awards

Date
27 Apr 2012

WINNERS for the 2011 AD Awards held by the Pacific Area Newspaper Publishers’ Association have been announced.

Congratulations to all those who have won and been Highly Commended.

A record 318 entries were made in this year’s AD Awards – the highest ever.

The Association thanks everyone who made the effort and time to enter into the awards.

Awards are an important part of the community of Association membership and the newspaper industries that it represents.

PANPA Advertising Awards 2011 – Winner’s List

Print

Best Single Ad 0-10,000

Winner
Goulburn Valley Bride  & Groom (Shepparton News) – The Vault

Highly Commended
The Courier, Narrabri – Vyntage Vogue
Broome Advertiser – Anastasia’s

Best Single Ad 10-25,000

Winner
Bay of Plenty Times  – Mt Fresh – Free Goldfish

Highly Commended
Wanganui Chronicle – Department of Conservation
Border Mail – RSPCA Albury

Best Single Ad 25-90,000

Winner
The Canberra Times – La Cobbler Shoes
The Business Times – Singapore Business Awards 2010

Highly Commended
The Examiner – Tasmanian Flour Mills
Napier Mail – Civil Defence

Best Single Ad 90,000+

Winner
mX – Battle: Los Angeles “What in the Weird: Flashback”

Highly Commended
Sun- Herald – Veet, Shave the Page
Herald Sun – Colliers Upper West Side Wrap

Best Print Campaign for a Client 0-10,000

Winner
Goulburn Valley Bride & Groom (Shepparton News) – Tailsman Menswear

Highly Commended
Kalgoorlie Miner – Figure 8
Riverine Herald “Peat’s Office Equipment”

Best Print Campaign for a Client  10-25,000

Winner
Border Mail – Murray Goulburn Traders (Kiewa Milk)

Highly Commended
The Advocate – Mary’s Lingerie
Wanganui Chronicle – Wanganui Veterinary Services

Best Print Campaign for a Client 25-90,000

Winner
Newcastle Herald – GPT Charlestown Square
Hume Leader – Aumann’s Big Sale

Highly Commended
Napier Mail – Celebrating 125 years
The Mercury – Norske Skog Boyer

Best Print Campaign for a Client 90,000+

Winner
Herald Sun – Deakin University

Highly Commended
The Straits Times – 91.3FM
The West Australian – The Extraordinary Taxi Ride

Best Advertising Feature or Supplement 0-10,000

Winner
Riverine Herald – Echuca-Moama Weddings Magazine

Highly Commended
Muswellbrook Chronicle – Muswellbrook Shire Guide 2010
Border Watch – Our Saint – Mary McKilop Canonisation

Best Advertising Feature or Supplement 10,000-25,000

Winner
Border Mail – Henty Field Days

Highly Commended
The Advocate – Devonport Food & Wine Festival
Bay of Plenty Times – Lifestyle in the Bay

Best Advertising Feature or Supplement  25,000-90,000

Winner
The Canberra Times – In the City,
Gold Coast Bulletin – SHE Magazine

Highly Commended
The Examiner – Convicts of Van Diemen’s Land,
Parramatta Advertiser (Cumberland Newspapers) – Parramasala

Best Advertising Feature or Supplement 90,000+

Winner
Sun-Herald – Harvey Norman 3D
The West Australian – Switch to Solar

Highly Commended
Singapore Press Holdings – Tomorrow’s Eye Care Today,
Fairfax Community Newspapers (NSW) – St George & Sutherland Shire Leader – Great Chefs of the Shire

Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 0-10,000

Winner
The Courier, Narrabri – Shop in Our Shire Promotion

Highly Commended
Ashburton Guardian – Ashburton’s First Portable Information Device
Riverine Herald – Like This Program?

Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 10- 25,000

Winner
Bay of Plenty Times – 2010 Local Body Elections Campaign

Highly Commended
Hawke’s Bay Today – My Test
Wanganui Chronicle – It Wouldn’t Be The Same

Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 25,000- 90,000

Winner
The Canberra Times – Find Your Moment

Best Advertisement/Campaign Promoting Print in a Trade Publication or as an In-House Ad 90,000+

Winner
The Straits Times – SPH Ink Awards 2010

Highly Commended
Singapore Press Holdings “CATS Classified Food Fest 2010”

Digital Advertising

Best Single Ad for a Client 0-10,000

Winner
to be announced

Best Single Ad for a Client 10-25,000

Winner
The Chronicle – Leisure Pools

Best Single Ad for a Client 25,000-90,000

Winner
Whitehorse Leader – Strathcona Art Show

Best Single Ad for a Client 90,000+

Winner
Central Coast Express – Cumberland Courier – Parchem

Best Campaign for a Client on a Digital Platform 90,000+

Winner
NZherald.co.nz. Client /campaign – Nokia:  PLAY
News Digital Media – Lifeline Charity Campaign

Best Dedicated Digital Environment for a Client 25,000-90,000

Winner
Otago Daily Times – Ltd Website

Best Dedicated Digital Environment for a Client 90,000+

Winner
NZherald.co.nz. Client /campaign – Nokia:  PLAY

Best Advertisement /Campaign Promoting Digital Ad Solutions in a Trade Publication 90,000+

Winner
Leader Community Newspapers – Apia Montage

 

Integrated Solutions

Best Integrated Campaign for a Client (one or more platforms)

Winner
The West Australian – WA Police,
News Digital Media – Vodafone Ashes

Highly Commended
News Limited – The Australian Smart Business Series
Singapore Press Holdings – Fashion Season @Orchard 2010

Best Multi-Title Campaign for a Client

Winner
The Herald Sun – HMGF Trucks

 

Innovation

Best New Idea/Execution to Deliver Value/Reach for a Client(s)

Winner
The Age – Ski Yoghurt and Grains Post-it-Note

Highly Commended

Horowhenua Chronicle/Manawatu Guardian – Buying Bulk Column Centimetres,

Sun-Herald “Harvey Norman 3D

Collaboration

Best Multi-Department or Individual Collaboration to Deliver Value to a Client

Winner
Editorial Team, The Land – The Land’s 100 Year Celebration

Highly Commended
J Flood (designer), Linda Jane Keegan (editorial), Fiordland Advocate – Mini Advocate
Bianca Hopkinson (circulation), Kalgoorlie Miner – Circulation: Above and Beyond

We Wish

Winner
Singapore Press Holdings – Launch of Integrated Resort in Singapore
News Limited (Newsnet) – Spring Valley

Highly Commended
Fairfax Digital – Daylesford Mindmap
Cumberland Courier Newspapers – Coates Page Construction

 

Executive Excellence

Advertising Manager/Director of the Year

Winner
Michael Riach – The Age

Display Advertising Executive  of the Year

Winner
Jaclyn Kaganov – The Sydney Morning Herald

Digital Advertising Executive  of the Year

Winner
Susie Kyrou – News Digital Media

Classifieds Sales Person of the Year

Winner
Susanna Fredericks-Lee – The Age

Executive Excellence in Advertising Bundling – Print & Digital

Winner
Jane Larkin – The Age

Creative Services Professional of the Year

Winner
Matt Powell – Fairfax Digital
Michael Dawidowicz – The Age