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2010 Ad Awards

2010 Ad Awards

Date
27 Apr 2010

The Pacific Area Newspaper Publishers’ Association has announced the winners of the 2010 Ad Awards for in-house creative and execution. A record number of entries have been received. The announcement was made over the Internet by the association.

The results, now including Highly Commended entries, are as follows:

SINGLE ADVERTISEMENT

Best Single Print Ad for a Client: 0-10, 000

Winner
Narrabri Courier – “Tatts Hotel”

Best Single Print Ad for a Client: 10,000-25,000

Winner
Warrnambool Standard – “Your Backyard”

Best Single Print Ad for a Client: 25,000-90,000

Winner
Liverpool Leader – “Aquatic Centre”

Highly Commended
Moonee Valley Leader – IMAJ Curtains
Liverpool Leader – Police Officer of the Year,
Otago Daily Times – Nichols
The Chronicle, Toowoomba – Smartys

Best Single Print Ad for a Client: 90,000+

Winner
The West Australian – “Holden”

Highly Commended
Sydney Morning Herald – Prado

Best Single Online Advertisement for a Client: 90K +

Winner
Cumberland Courier – “Jackgreen energy”

CAMPAIGNS

Best Print Campaign for a Client: 0-10K

Winner
Stock and Land – “Win a Bull”

Best Print Campaign for a Client:  10-25K

Winner
Marlborough Express – “Road Safety”

Best Print Campaign for a Client: 25-90K

Winner
Geelong Advertiser – “Blood Toyota”

Highly Commended
Illawarra Mercury – Bag a Bargain
Manningham Leader – Rory Gordon
The Herald, Newcastle – Platinum Air
The Advocate, Tasmania – Print Cartridge
The Wall Street Journal Asia- FaceBook
The Chronicle, Toowoomba – Optical Warehouse

Best Print Campaign for a Client: 90K+

Winner
Straits Times – “Scholar”Highly Commended
APN News and Media – Classifieds
New Zealand Herald – Arya
mX – Bankwest
My Paper – Fruit Tree

Best Online Campaign for a Client: 90k+

Winner
New Zealand Herald – “Mondo Travel”

Highly Commended
News Digital Media – Money and Me

Best Integrated Media Campaign for a Client: 10-25K

Winner
Queensland Times – “QT Circulation Booster”

Best Integrated Media Campaign for a Client: 25-90K

Winner
The Chronicle, Toowoomba – “Carnival of Flowers”

Best Integrated Media Campaign for a Client: 90K+

Winner
New Paper – “New Face”

Highly Commended 
Fairfax Media – Good Weekend

DEDICATED ENVIRONMENTS

Best Advertising Feature or Supplement: 0-10K

Winner
Wairarapa Times-Age – “Water Scene”

Best Advertising Feature or Supplement: 10-25K

Winner
Bay of Plenty Times – “Harbour Link”

Highly Commended
Warrnambool Standard – Wedding Magazine
Fraser Coast Chronicle – Our Mary
The Mercury – What Women Want
Busselton and Dunsborough Times – Living Down South
Stratford Press – 3D issue

Best Advertising Feature or Supplement: 25-90K

Winner
Canberra Times – “In the City”

Highly Commended
Otago Daily Times – DFL
Country News – Agriculture Focus
Launceston Examiner – Fuse
Parramatta Advertiser – Eels Wrap
The Chronicle, Toowoomba – Toowoomba Hospital

Best Advertising Feature or Supplement: 90K+

Winners
Fairfax Media – “ING”
APN Northern Rivers Times – “Government Rebates & Funding”

Highly Commended
Fairfax Media – Good Weekend
Leader Newspapers – Student Views
Leader Newspapers – Dux
Sun-Herald – Aria

PROMOTION & TRADE ADVERTISING

Best Advertisement Promoting Print: 25-90K

Winner
Inner West Courier – Home Delivery

Best Advertisement Promoting Print: 90K+

Winner
Community Newspapers – “Real Estate”

Highly Commended
Nationwide News – Where Ideas Spread
Straits Times – Ink Awards
mX – Transit Map

Best Advertisement Promoting Online: 25-90K

Winner
Inner West Courier – “Digital Edition”

Best Advertisement Promoting Online: 90K+

Winner
Community Newspapers – “ePaper”

POWER of NEWSPAPERS

Best Tactical Use of Newspapers: 0-10K

Winner
Narrabri Courier – “Shop in Our Shire”

Best Tactical Use of Newspapers: 10-25K

Winner
Wanganui Chronicle – “Local Heroes”

Best Tactical Use of Newspapers: 25-90K

Winners
Canberra Times – “Domain”
Launceston Examiner – “Tasmanian Icons”

Highly Commended
Hills Shire Times – Sports Registration
Sound Telegraph – Telefon

Best Tactical Use of Newspapers: 90K+

Winner
Fairfax Media – ING

Highly Commended
The West Australian – Book of Love
Lianhe Zaobao – Carlsberg Lunar New Year

Best Integrated, Tactical Use of Newspapers/Online: 10-25K

Winner
Rouse Hill Times – Business Awards

Best Integrated, Tactical Use of Newspapers/Online: 25 – 90K

Winner
Launceston Examiner – “Australian Technical College”

Highly Commended
Otago Daily Times – Big Day Out

Best Integrated, Tactical Use of Newspapers/Online: 90K+

Winner
Fairfax Media – ING

Highly Commended
News Community Media – GIO
New Zealand Herald – Telecom Small Business

INNOVATION (open)

Winner
The West Australian – Click2Bid

Highly Commended
Fairfax Digital – AE Electronics
Stratford Press – 3D Edition
Sydney Morning Herald – Toyota Prado
South Coast Register – Bottlerocket Bar
Singleton Argus – Christmas Catalogue
Blacktown Advocate – Shop Local and Win

“WE WISH” Fun Award (open)

Winner
Geelong Advertiser – “McCafe”

Highly Commended
Singapore Straits Times – Audi
Nationwide News – Pausing for the News

EXECUTIVE EXCELLENCE (open)

Advertising Manger of the Year

Winner
Penny Kaleta, Sydney Morning Herald

Display Advertising Executive of the Year

Winners
Michael Pollard, The Age
Debra Yeomans, Port Stephens Examiner

Online Advertising Executive of the Year

Winner
Ebonie Newman, News Digital Media

Classifieds Sales Executive of the Year

Winner
Michelle Mullan, The Age

Excellence in Advertising Bundling: Print/Digital  

Winner
Jane Larkin, The Age

Creative Services Professional of the Year  

Winner
Hudd Williams, Nationwide News

The association’s thanks to everyone who entered. Congratulations!