Entries for B&T Magazine’s 30 Under 30 awards – sponsored by The Newspaper Works – are now open, giving young media professionals the opportunity to have their work recognised and showcased in a highly competitive field.
In its sixth year, the 30 Under 30 will recognise five individuals each from six categories: advertising and design, digital, marketing and PR, media agency, media and specialist.
B&T editor-in-chief David Hovenden told The Newspaper Works that the media industry tended to rely heavily on young people for creative ideas.
“It’s a very youth-driven industry. Particularly in the agency side, they strive off youth and energy,” Mr Hovenden said.
“The thing that amazes me is that they’re not doing junior jobs, they’re doing really senior roles.”
Entries are open to people just starting out in the industry, or those who have already risen through the ranks.
“It’s the mildly annoying over-achiever people in the media, marketing and advertising space that make us all feel very inadequate,” Mr Hovenden joked.
Up-and-comers can be nominated by someone else, or can put themselves in the running.
Organisations are increasingly nominating staff members, “as a way of recognising that talent, and also in showcasing that they are a great agency – that they’ve got the young talent coming through”.
Last year’s media agency winners included Jimmy Hyett, Shivani Maharaj and Tessa Wood from MediaCom, Louise Blackwood from Mindshare, Rebecca Alexander from Match Media, and Kristine Ballensky from UM Sydney.
Winners in the media organisation category included staff from Nova, Facebook and Carsales.com.
Last year, there were more than 300 entries. To enter, visit 30under30.awardsplatform.com.
The awards will be presented on May 28.