Drive.com.au has launched a new feature that connects new car buyers with car dealers – the first in a series of upgrades planned for the Fairfax Media motoring brand.
Users can use existing features to assist in the choice of type and model of the vehicle, then use an online form to send an inquiry to new car dealers.
The announcement of the new feature follows the merger of Drive.com.au and automotive business 112 Pty Ltd in December last year.
“This exciting partnership brings a transactional dimension to our advertising proposition, enabling dealers and car manufacturers to close the loop on advertising and purchase, delivering clear attribution and ROI metrics,” said Tom Armstrong, Fairfax Media’s commercial and marketing services director.
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