Dirty Business

SBS has a long history of running creative and interesting newspaper ads to promote upcoming television shows, as evident in their ads for Who do you think you are, Immigrant Nation (which also won a Caxton), Once upon a time in Cabramatta, Tour de France and The Ashes. The trend continues with their latest documentary series, “Dirty Business”.

SBS Dirty BusinessRunning the advertisement as a two-pager in national weekday papers, the communication makes the most of newspapers’ ability promote items that are time-sensitive, both prompting and reminding people to tune in.


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