Dinosaurs in the Wild

Taronga Zoo is promoting a new exhibition featuring life-size and life-like mechanical dinosaurs to teach people about how to look after animals that are on the brink of extinction, so they don't follow in the footsteps of these super-sized reptiles.

Taronga Zoo Dinosaurs In The WildThe campaign continues the positioning as being ‘for the wild’, a campaign which brings to the fore Taronga’s commitment to care and conservation of animals.

Running in Sydney Sunday metropolitan papers a week before the Christmas break, the advertisement targets parents looking for activities during the school holidays.


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