Digital sales on the rise: ABC

Digital subscriptions for newspapers continue to grow, according to the latest Audit Bureau of Circulations data, however, print sales are still on the decline.

The Australian’s digital figures saw an 11.5 per cent year on year increase for 2015. The Weekend Australian had similar results, seeing an increase of 11.6 per cent year on year. Both publications had more than 73,000 digital weekly subscribers.

Fairfax Media newspapers also experienced growth in digital sales. The Sydney Morning Herald (M-F) saw a 5.1 per cent increase year on year, and The Age (M-F) saw a 1.6 per cent increase year on year.

Both publications received more than 136,000 digital weekly subscribers from Monday to Friday.

However, print sales for newspapers continue to be on the decline, with sales dropping 4.7 per cent for The Australian, 10.3 per cent for The Sydney Morning Herald (M-F), and 9.9 per cent for The Age (M-F).

Regional newspapers also saw a decline in print sales, but saw positive growth in digital figures.

The Maitland Mercury (M-F) saw a 12.2 per cent increase year on year, and received 147 digital subscribers, and the Morning Bulletin saw a 43.3 per cent year on year, and received 129 digital subscribers.

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