- Our interest in testing this ad was to see if a smaller ad (i.e. less than a page) would achieve good scores in driving interest and action
- What we’ve found is that this ad helps drive both Affinity and a strong Call to Action
- This ad enjoys high levels of message comprehension
- The clarity of message and the compelling offer has succeeded in driving both high levels of interest and strong intentions to visit a store or go to the website
- This ad is a good example of how a single minded message can deliver strong results regardless of the ad space
Download full results in the document below.