Dick Smith

This newspaper ad from Dick Smith is a good example of how a single minded message can deliver strong engagement regardless of the ad space size.

Key findings:Dick Smith

  • Our interest in testing this ad was to see if a smaller ad (i.e. less than a page) would achieve good scores in driving interest and action
  • What we’ve found is that this ad helps drive both Affinity and a strong Call to Action
  • This ad enjoys high levels of message comprehension
  • The clarity of message and the compelling offer has succeeded in driving both high levels of interest and strong intentions to visit a store or go to the website
  • This ad is a good example of how a single minded message can deliver strong results regardless of the ad space


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