Denny returns as News programmatic head

Jason Denny returns tomorrow as head of programmatic at News Corp Australia after a five month stint at Singapore-based Commercialize TV.

As well as leading the company’s programmatic offerings, Mr Denny’s role will include managing and growing programmatic revenue, and working closely with the company’s programmatic partners.

“News Corp Australia has an invigorated digital focus and a new leadership team that has amplified the value of programmatic,” he said.

“I’m excited to be re-joining the business to lead the programmatic team.”

Head of digital strategy Cameron King said that this was an exciting time for the company.

“Programmatic is now more important than ever for our unrivalled stable of brands and properties,” he said.

“It’s essential we have someone on board with Jason’s experience who can take this important growth area from strength to strength.”

News Corp Australia announced a new programmatic offering last month called Multi-Brand Exchange (MBX) at its Come Together event.

MBX is a private premium exchange that combines the power of News Corp and MCN’s digital assets.

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