A total of 16.8 million Australians, or 90 per cent of consumers, read news media in across print and digital platforms, according to the latest emma (Enhanced Media Metrics Australia) data for July 2017.
On digital platforms, such as smartphones, tablets, mobiles or PCs, news media was read by 13.2 million people, or 71 per cent of the population. In print, 13.1 million people, or 70per cent, read newspapers in July.
Metro newspapers were read by 10.9 million people, or 59 per cent of consumers, over the same period. National news media was read by 2.4 million, or 13per cent, of Australians.
Regional and community news media brands were read by 6.8 million people, or 36 per cent of the population during July. A total of 3.2 million people (or 17 per cent aged 14+), read regional newspapers, while community newspapers were read by 3.8 million (or 20 per cent aged 14+).
“News media brands continue to attract and maintain large, loyal and engaged audiences who seek trusted, quality journalism. This is further reinforced by the fact that news media is the most trusted media channel of any for both content and ads, according to the new ADTRUST study by Galaxy Research,” NewsMediaWorks CEO Peter Miller said.
“The emma data shows that 90 per cent of our population continues to turn to news media every month for that trusted content, and provides advertisers with a premium, brand safe environment.”
The Sydney Morning Herald is Australia’s highest-reaching title across all platforms with 5.45 million readers. The Daily Telegraph followed, reaching 4.53 million readers and the Herald Sun on 4.14 million (see table below).