Courier-Mail campaign to lift Qld out of doldrums

Courier-Mail campaign to lift Qld out of doldrums

An action plan to reinvigorate Queensland will be developed as part of an editorial campaign launched by The Courier-Mail and The Sunday Mail.

The GO QLD campaign was launched yesterday with an eight-page special feature that included the results from specially commissioned research called Envisioning A Better Queensland.

The research compares life in the state today with the period leading up to the 2008 global financial crisis.

The campaign will examine both the challenges and opportunities that will contribute to the development of a plan for Queensland’s future, as well ignite debate.

GO QLD follows the launch of a number of other editorial campaigns across News Corp Australia’s mastheads.

Earlier this week The Daily Telegraph re-launched its successful Western Sydney campaign for its third year and earlier the Fair Go For Regional Australia campaign was launched across News’ regional and Sunday newspapers.

The Courier-Mail editor Lachlan Heywood said GO QLD would take a forensic look at Queensland’s key pillars of infrastructure and construction, tourism, mining and resources, education, agriculture and innovation.

“We believe it’s time for industry, business and community leaders to step up and start a conversation about how we get this great state moving again,” Mr Heywood said.

“This campaign will give a voice to our brightest thought leaders, highlight our innovators, celebrate our entrepreneurs, shine a spotlight on the barriers to economic and jobs growth, and champion change.

“Economic growth, business investment, construction work and employment are all at concerning levels and the state has reached a critical juncture as we move from the construction phase to a production phase in the resources sector.

Readers will help inform the priorities of the Queensland action plan.

The Sunday Mail editor Peter Gleeson said now was a critical time for Queensland.

“It’s time that we looked at formulating a plan that champions positive growth and big outcomes that will have a positive impact for all Queenslanders,” Mr Gleeson said.

More details about the GO QLD campaign will be announced soon.

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