Commbank Simplifies With Award

Continuing their ‘Can’ strategy (launched 12 months ago), the Commonwealth Bank placed these simple ads to highlight their recent win in the Money Magazine Awards.

Commbank Were Money Magazine's Bank of the YearThese are very important awards in the banking and finance sectors given the products they offer are complex and often difficult to understand for lay people.

The bestowing of the Money Magazine Award can lead to customers adding a financial brand to a potential shortlist, or defaulting to that brand in lieu of their own further analysis.

To view other recent banking ads we’ve looked at, go here.

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