This Citroen newspaper ad delivers high scores on lifestyle and excitement.

Key findings:citroen-cb-article

  • Newspaper ad performs above norms of the level of differentiation.
  • It also performs well across emotional measures, scoring more than double the average for emotional engagement when compared to the auto-average.
  • The newspaper ad Citroen scores highly on lifestyle and excitement. Emotional engagement manifests in significantly higher levels of affinity and reappraisal.

Download full results in the document below.