Chinese New Year

Crown Melbourne have run these half page ads in Melbourne newspapers to promote their special events in celebration of Chinese New Year.

Singapore Airlines ChinaThe image of the snake is a stylish graphical representation of the “Year of the Snake” which draws in the eye and makes the reader stop to learn more.

Another brand to take advantage of CNY topicality is Singapore Airlines, placing this half page ad to promote their airfares to key centres of Chinese culture.

Crown Chinese Festival

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