The best young creative talents from Australia were recognised last night at a dinner announcing the winners of the 2014 Cannes Young Lions competition.
Winners were selected in five categories – digital, print, film, media and marketing – and will now represent Australia at the 2014 International Cannes Lions Festival, to be held in Nice, France, from June 15-21.
Entrants to the competition were tasked with responding to a 24-hour brief (48-hours for film) in support of a Murdoch Children’s Research Institute campaign to encourage people to abandon social media for 48 hours and focus on more important things.
A panel of senior industry leaders selected the winning entries. The winners are Laura Petruccelli and Rohan Cooke from Grey (digital); Millicent Malcolm and Zenon Predecki from JWT Melbourne (print); Carl Robertson and Tristan Viney from GPYR (film); John Maggs and John Dawson from Mindshare (media); Laura Jenkins from Foxtel and Pippa Kulmar from Retail Oasis (marketing).
As the official Australian representative of the 2014 International Cannes Lions Festival, News Corp Australia hosted the event. News Corp Australia group director of sales Fiorella Di Santo, said that “the sheer determination, immense creativity and inspired innovation demonstrated by our finalists this year was remarkable”.
Winning teams will receive return flights to Nice and accommodation, with access to all the International Cannes Lions Festival seminars, awards ceremonies, showcases and the Young Lions party, as well as master classes and interactive kiosks.
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