Bupa’s 2012

Bupa continues their "Healthier You" campaign into 2012 with a new release that focuses on the benefit of membership.

Bupa Healthier You MembershipThe newspaper campaign employs the Strategic Role of Extension to reinforce the high frequency television campaign.

Previous Creative Benchmarking research conducted by The Newspaper Works shows that Bupa has an excellent history of using newspapers to strengthen their television brand campaign.

This newspaper ad ran in the Health and Wellbeing section of metropolitan Sunday newspapers in multiple markets around the nation.


Leave a comment