The Brisbane Times has completed another step towards its transition to a multi-platform newsroom with the launch of its new iPad app.
The app, now available in the iTunes store, features 24/7 news and exclusive editorial content, incorporating the design of some of Fairfax Media’s existing successful apps, including The Sydney Morning Herald, The Age and The Canberra Times.
In celebration of its launch last week, an editorial on Brisbane’s changing multicultural landscape was available exclusively to app readers, showcasing the different communities that make up the city and the positive impact they have had on their new home.
Brisbane Times editor-in-chief Simon Holt said the launch of the app was a significant milestone for the Brisbane Times and “one our readers will embrace”.
“This new app is further affirmation of Fairfax’s commitment to the Queensland market,” he said.
Users of the app will be able to read columns by BT’s popular local commentary team including John Birmingham, Madonna King, Bill O’Chee, Jessica Rudd, Katherine Feeney and Peter Psaltis.
A specially curated Editor’s Choice section will also highlight the best stories of the day.
Fairfax Media has been named Australia’s number one news tablet app publisher according to emma (Enhanced Media Metrics Australia) and Nielsen Online Ratings for May 2014.
“In just four years, tablets have become an integral part of the news reading experience,” Fairfax Media mobile director Stefan Savva said.
“Almost 2.8 million Australians are now accessing Fairfax Media content on a mobile or tablet device each month, which is up 7 per cent in the last six months, according to emma.
“Our aim as a publisher is to provide a great experience across a number of platforms, so we are excited to offer Brisbane Times readers another way to connect with news from their city.”
Full page interstitials and large format in-article ads will be available for advertisers in the new app.
The app launch is being supported by a consumer campaign across print, digital, radio, out-of-home and social media channels from Monday, August 4.
Watch the trade launch video for the Brisbane Times iPad app below.
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