Bonds ‘Undie Amnesty’

This newspaper ad's strength lies in its ability to really differentiate the Bonds brand.

Key findingsBonds 'Undie Amnesty'

  • This is the most recognised and well branded execution tested for Bonds to date.
  • It is a strong newspaper ad with ‘above norm’ performance on almost every measure.
  • Its core strength lies in differentiating the brand, which is perhaps stimulating purchase and talk-ability scores on ActionMap.
  • A great result for BONDS and their agency.

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