Bonds’ king hit

Bonds runs an high impact newspaper ad to promote their Boxing Day clearance sale.

Bonds Boxing Day 2012The fun and vibrant illustration also helps on a branding level, keeping the fashion label contemporary and building affinity with consumers.

This full-page ad ran in the early general new section of the paper on Boxing Day.

Check out our Creative Benchmarking research in the Fashion category, which shows how consumers engage with and act on newspaper advertising.


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