- ‘Family Jewels’ is the second Bonds ad that has been benchmarked, and is part of a campaign.
- ‘Family Jewels’ performed well on recognition and differentiating the brand. The provocative headline rates well.
- A model wearing the underpants (rather than fully clothed) is likely to improve the scores!
- These results are an initial guide for a single ad from within a campaign. Indications from other benchmark studies are that multiple execution generate a better response, we would expect the same for Bonds.
Download full results in the document below.