Bonds ‘Family Jewels’

See how consumers have responded to the Bonds' Family Jewel press ad.

Key findings:Bonds 'Family Jewels'

  • ‘Family Jewels’ is the second Bonds ad that has been benchmarked, and is part of a campaign.
  • ‘Family Jewels’ performed well on recognition and differentiating the brand. The provocative headline rates well.
  • A model wearing the underpants (rather than fully clothed) is likely to improve the scores!
  • These results are an initial guide for a single ad from within a campaign.  Indications from other benchmark studies are that multiple execution generate a better response, we would expect the same for Bonds.

Download full results in the document below.