Big news in car ads

Bigger seems to be better for recent European car ads, including this double page spread for Volvo, and the multiple execution strategy for BMW.

Volvo World's Most Advanced HatchbackUsing images that could almost be wall posters for car buffs in respect to their size and use of photography, both brands are placing a lot of faith in the ‘beauty shot’ to gain interest and attention for their brands.

In BMW’s case, as a significant supporter of Australian newspapers in recent weeks they have followed up their large scale attention grabbing ads, with lots of strip ads and full pages that deliver heavier amounts of information.

BMW All New BMW 3 Series Range

To read more about how the automotive category is most effective in newspapers, click here.


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