Big data researcher to take Future Forum stage

Global best practice for using big data will be focus of a new Plenary address announced today for the industry Future Forum, to be held in Sydney on August 20-21.

Top industry researcher Martha L. Stone will present research findings and the highlights of the Big Data Media conference to be held in London later this year.

Ms Stone, Managing Director of the World Newsmedia Research Group and Research Fellow of the University of Oxford Reuters Institute, will focus on how the leading newspapers around the world are using data to underpin commercial activities to guide the creation of new products.

She will also provide for the first time the top-line findings of the Global Digital Media Trendbook 2014.

Ms Stone joins an outstanding line-up of Plenary speakers from around the world.

They include Yasmin Namini, Senior Vice President & Chief Consumer Officer of The New York Times.

Ms Namini will reveal strategies and executions by The New York Times to increase engagement and loyalty with readers in print and for its many digital assets, providing insight into the testing of various subscriptions models.

She will be joined by Pit Gottschalk, Managing Director Content Management at Axel Springer, Germany’s leading news publisher.

Among the other highlights of the two-day event will be a return of the Chief Executive Panel, featuring Julian Clarke (News Corp Australia), Greg Hywood (Fairfax Media), Michael Miller (APN News & Media) and Chris Wharton (West Australian Newspapers).

This year, the moderator will be Russel Howcroft, the popular TV advertising personality on ABC TV’s The Gruen Transfer, and also executive general manager at Channel 10 in Melbourne.

The chief executive of The Newspaper Works, Mark Hollands, said: “It is fantastic to have such a great line-up of speakers – and there is more to come.”

The Future Forum will be held on August 20-21 at The Ivy and The Establishment on George Street, Sydney.

Entry is free for newspaper industry colleagues.

With the theme “Get Closer”, this year’s event is a chance to better understanding your audiences, agencies and advertisers, with insights from influential thought leaders, global innovators and accredited trainers over a two-day agenda.

For more information on the 2014 Future Forum, click here.

Image via IFRA

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