Be Natural courts couponers

Be Natural placed a number of high impact ads across weekend newspapers, promoting their ‘this weekend only’ coupon offer in cooperation with Woolworths.

Be Natural Grab Your Free BoxThe ads stand out in the newspaper environment using full, natural colour and imagery that entices the reader.

Not everyone wants to use mobile technology to access a benefit or discount. Coupons or ads that encourage the reader to cut out or keep the ad (as opposed to fulfilment via QR codes or similar) still have a lot of life in them in newspapers.

Other examples where the urge to ‘cut out and keep’ the ad has been strong, include Praise Salad Dressing and Ski Activ.

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